industries
Welcome to the Freedom Works Here Series where we unlock the doors to real stories, real opportunities, and real freedom in South Dakota. Through insightful documentaries, you’ll get to know the incredible companies and individuals who call this vibrant state home.
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Dive into the diverse industries thriving in South Dakota, from cutting-edge technology to innovative higher education programs, to established manufacturing powerhouses. Hear firsthand from passionate professionals about their experiences, challenges, and triumphs in South Dakota's dynamic work environment.
Episode 1: dAKTRONICS
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In the heartland of America, amidst the serene landscapes of South Dakota, lies a company that has been quietly shaping the world's visual experiences for decades. Explore the history and innovations of Daktronics, a company synonymous with excellence in electronic displays. From the dazzling lights of Times Square to the bustling streets of Piccadilly Circus, Daktronics' iconic displays have left an indelible mark on some of the most renowned locations on the planet. A testament to the power of South Dakotan ingenuity and entrepreneurial spirit, it showcases how a company rooted in the heartland of America can compete on a global scale and leave an enduring legacy of innovation and excellence.
Episode 2: DSU
Dr. Ashley Podhradsky understands the importance of cybersecurity and how she and Dakota State University (DSU) are shaping the leaders of tomorrow. With cutting-edge technology in DSU’s Madison Laboratories, the students and faculty of Beacom College of Computer and Cyber Sciences are ready to lead the next generation of women in STEM, starting with the CybHer program. By emphasizing diversity in STEM and building knowledge and admiration for the backbone of the technology present everywhere in our everyday lives, the foundation for the future of cyber security worldwide is being built at Dakota State University.
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Episode 3: DeGeest
Derek DeGeest is the third generation of his family to carry on the tradition of throwing his heart and soul into the DeGeest Corporation’s manufacturing operation. With many of the company’s most experienced employees retiring, and taking decades of legacy knowledge with them, Derek is combining robotics and automation with the irreplaceable human touch to ensure that his family business is ready for whatever comes next.
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Episode 4: Big Frig
Brock Hutchinson, founder of Big Frig, embodies the quintessential spirit of the American Dream, where passion and practicality converge to create something extraordinary. Born and raised in the heart of South Dakota, Hutchinson's upbringing instilled in him a deep appreciation for the great outdoors and a keen understanding of the importance of reliable gear while hunting and fishing. Fueled by his entrepreneurial spirit, Hutchinson set out to turn his vision into reality: Big Frig. In Hutchinson's world, work and play don't just pair perfectly—they support a legacy that will endure for generations to come.
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